KARACHI: TikTok is celebrating World Mental Health Day and National Cyberbullying Awareness Month this October with a special partnership with Headspace, a leading meditation and mindfulness app. The campaign aims to raise awareness of mental health issues, promote digital literacy, and encourage a safe and positive digital environment.
The theme of this year’s World Mental Health Day, ‘Mental Health at Work’, reflects TikTok’s commitment to providing a supportive community for its users. The platform recognizes the importance of mental health in the workplace and beyond and is committed to promoting a safe and inclusive environment for all.
Additionally, as part of National Cyberbullying Awareness Month, TikTok is committed to fighting online harassment and promoting kindness and respect in its community. The platform will identify resources and tools available to users for reporting and preventing bullying.
The platform has partnered with Digital Rights Foundation, Oladox, Marham and other non-profit partners in Pakistan to provide consumers with easy access to mental health professionals.
On the occasion of World Mental Health Day, TikTok has also announced a partnership with Headspace. Through this partnership, TikTok will provide six months of free access to the Headspace app to 20,000 global content creators, including Pakistani content creators. The initiative aims to help content creators improve their mental health and prioritize self-care. To give is empowering.
Commenting on the partnership, Saif Mujahid, Head of Content Operations & Marketing – Pakistan, TikTok said, “Through our campaign, we want to promote an open conversation about mental health and empower our community to take care of their health. want to be empowered to prioritize.”
“Headspace’s mission is to make mental health support more accessible, friendly, and effective,” said Emma Nematan, Head of Consumer Partnerships and Distribution, Headspace. By partnering with TikTok on World Mental Health Day, we hope creators feel empowered to take control of their mental health and use headspace as a resource during life’s ups and downs. will-“
Tik Tok’s campaign will include engaging content promoting self-care practices, healthy habits, and mental health success stories from the Tik Tok community. The platform will also educate users about digital well-being and online safety, and highlight the importance of creating a safe and inclusive environment.
To join the conversation and contribute, users can use the hashtags #MentalHealthAwareness, #MentalHealthAtWork, #DigitalHifazat, and #SelfCare. By using these hashtags, users can connect with other people, share experiences, and access valuable resources and information.
