Introduction: Influencers on a Spiritual Journey
In a heartwarming development that has captured the attention of millions of fans across Pakistan and beyond, popular social media influencers Jannat Mirza and her sister Alishba Anjum have departed for the holy pilgrimage of Hajj along with their parents. The two digital stars, who have become household names through their engaging TikTok videos, fashion shoots, and Instagram content, are now embarking on one of the most significant journeys of their lives — a journey of spiritual reflection and worship.
A Moment of Reflection Amid Fame
Jannat Mirza, who enjoys a massive following of 25.6 million on TikTok and 6.1 million on Instagram, took to her social media platforms to share snippets from her departure to Saudi Arabia. Dressed modestly and visibly moved, she posted heartfelt messages and videos expressing gratitude for the opportunity to perform Hajj, one of the five pillars of Islam.
Her sister, Alishba Anjum, who is also a widely followed content creator, accompanied her along with their mother and father. The sisters are known for their stylish presence online, but this time, their posts took a more spiritual turn as they prepared for the sacred pilgrimage.
The Significance of Hajj for Muslims
Hajj is not just a religious obligation but a deeply transformative journey for practicing Muslims. It takes place annually in the Islamic month of Dhul-Hijjah in the holy city of Makkah, Saudi Arabia. Every Muslim who is financially and physically able is required to perform Hajj at least once in their lifetime.
Key Aspects of Hajj Include:
- Tawaf (circumambulating the Kaaba)
- Sa’i (walking between Safa and Marwah hills)
- Standing at Arafat, the most critical rite
- Stoning of the devil at Mina
- Animal sacrifice, marking Eid al-Adha
For Jannat and Alishba, this marks a turning point from their glamorous digital lifestyles to one that reflects deep personal faith and spiritual discipline. Their journey is being seen by many fans as a positive example of young influencers embracing their religious duties.
Social Media Reacts to the Sisters’ Hajj Journey
As expected, their departure created a buzz across platforms like TikTok, Instagram, Facebook, and Twitter. The response from fans and the general public has been mixed, reflecting the complexities of celebrity culture in Pakistan’s digital age.
Positive Reactions:
- Many users offered prayers and good wishes, asking Allah to accept their Hajj and forgive their sins.
- Followers appreciated the family-oriented decision and praised them for setting a good example for young fans, particularly girls who admire their style and confidence.
“May Allah accept your Hajj and guide all of us to the right path,” one Instagram follower wrote under Jannat’s post.
Criticism and Controversy: Questions Over Appearance and Sponsorship
Despite the outpouring of support, some users chose to question the sisters’ sincerity and intent. The criticism revolved around two main points:
1. Makeup and Appearance:
Several commenters pointed out that Jannat and Alishba appeared fully made-up in the departure photos and videos, questioning whether such a presentation was appropriate for a spiritual journey. Critics argued that Hajj requires humility and simplicity, and suggested that the influencers may have been more focused on aesthetics than spirituality.
“This looks more like a photoshoot than a spiritual journey,” commented one user.
2. Alleged Sponsorship:
A few voices on social media speculated whether the sisters’ Hajj expenses were sponsored by a brand or a travel company in exchange for promotion. In the influencer world, it’s not uncommon for creators to partner with brands for travel experiences — including religious tourism.
Although there is no official confirmation from the sisters regarding any sponsorship, the speculation sparked a debate about commercializing religious rituals.
Public Figures and the Scrutiny of Faith
The scrutiny that Jannat and Alishba are facing highlights a broader issue: when public figures take religious steps, they often face intense analysis of their every move. While celebrities can use their platforms for good — inspiring fans and spreading positive messages — they are also vulnerable to harsh judgment.
In this context, the question arises: Should people be judged for how they express their faith, or should the focus remain on their intentions and the steps they are taking to grow spiritually?
Islam teaches that intention (niyyah) holds more value than appearances. As such, many believe that if Jannat and Alishba’s hearts are in the right place, their worship is between them and their Creator.
The Rise of Digital Celebrities in Pakistan
Jannat Mirza and Alishba Anjum are among the most prominent digital influencers in Pakistan. Jannat, who initially gained popularity through her entertaining TikTok videos and elegant fashion shoots, has since become a trendsetter. She even starred in a few short films and brand campaigns, gradually building a presence beyond social media.
Alishba, her younger sister, is equally admired for her beauty, content, and charm. Together, they represent a new wave of female empowerment in the digital space, breaking traditional norms while staying connected to their cultural and religious roots.
Their decision to perform Hajj as a family brings attention to a lesser-discussed aspect of celebrity lives — their personal spiritual journeys.
Hajj Trends Among Pakistani Celebrities
Over the past few years, several Pakistani celebrities have opted to perform Hajj and Umrah, sharing their journeys with fans in an effort to spread awareness and inspire devotion. Notable figures include:
- Atif Aslam
- Hamza Ali Abbasi
- Veena Malik
- Feroze Khan
- Sharmeen Obaid-Chinoy
These personalities have all received mixed reactions — some applauding their transformation, others criticizing them for past behaviors. The public response to such events remains deeply divided, often influenced by cultural expectations and religious interpretations.
Conclusion: A Journey of Faith and Hope
As Jannat Mirza and Alishba Anjum begin their sacred pilgrimage to Makkah, they carry not only their luggage and prayers but also the hopes and eyes of millions of followers. Whether lauded or criticized, their journey is undoubtedly personal and powerful.
In a time when social media often highlights superficiality, their step toward spiritual reflection sends a strong message. It shows that faith and fame can coexist — and that even influencers known for their glamour can seek humility and divine connection.
As their fans continue to shower them with prayers and as critics reflect on their own perceptions, one thing is clear: Jannat and Alishba’s Hajj journey will remain a memorable chapter in the evolving narrative of faith in the age of digital influence.
