Photo sharing platform Instagram introduced a major change in its video feature. The quality of the video after conversion will depend on the popularity of the video.
During a recent session, Instagram head Adam Mosseri confirmed the change, saying that if a video is not viewed for a long time, the platform reduces its quality, while if a video becomes popular, its quality is restored. is restored.
According to Adam Mosseri, quality reduction works on an aggregate level.
He added that the company believes that creators who have more views should get better quality. It is not a binary threshold but a sliding scale.
In general, Instagram changes video quality to reduce the load on its servers to save energy. Light quality files don’t take up much storage, which saves the company a lot of storage.
