According to Meta, Facebook and Instagram users have seen a significant increase in screen time since the company introduced new AI algorithms.
The US technology company’s quarterly report showed that the time users spend on Facebook and Instagram increased by 8 and 6 percent, respectively, after the company improved its artificial intelligence features. It has been seen.
The report does not say how much additional time the average user is spending on these platforms. However, according to recent estimates by eMarketers, US adults spend approximately 30 minutes per day on both Facebook and Instagram platforms. Over the course of a year, this increase in screen time equates to 10 to 15 hours.
Meta Chief Mark Zuckerberg said he hopes to add a new feed to Facebook and Instagram that directly displays AI-generated content.
