Lahore— Infinix has stepped forward with a timely initiative to stand beside those devastated by the recent floods. Rooted deeply in its ideology of Asli Wala Bhai—the belief that true brotherhood shines in times of adversity—Infinix is not only extending its hand of support but also empowering its consumers to be the asli wala bhai and help their brothers in need. With every purchase of the HOT 60 Series, Infinix will contribute PKR 1,000 towards flood relief and recovery efforts.The devastating floods have displaced families, damaged homes, and disrupted lives across the province. Infinix’s initiative is designed to not only provide immediate relief but also to help communities rebuild with dignity and resilience.“Natural calamities are unpredictable and often leave communities facing unimaginable challenges,” said Simon Feng, CEO at Infinix Pakistan. “In such moments, we believe it is our responsibility to stand with our brothers and sisters. Through the HOT 60 Series initiative, we hope to play a small part in easing their struggle and enabling them to move forward with strength and resilience.”The HOT 60 Series has been celebrated nationwide for its innovation, durability, and advanced features, making it a trusted choice for users. Now, with each purchase, customers also play a vital role in supporting those affected by the floods, as PKR 1000 from every purchase will be donated to flood relief.This initiative reflects Infinix’s long-term commitment to being more than just a technology brand—it is about creating a real impact in people’s lives. By merging innovation with compassion, Infinix continues to strengthen its bond with the people of Pakistan, living up to its promise of being an asli wala bhai in every sense.
About Infinix
Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.
For Media queries:
Infinix Mobility Limited
Uswa Sadia (Manager Public Relations)
uswa.sadia@infinixmobility.com
For more information, please visit: www.pk.infinixmobility.com
Synergy Marketing
Faisal Mushtaq – 0321 2431568
Sheeraz Mohiuddin – 0333 2235774
