Collaboration with the Govt Agriculture Department and local Govt,
Lahore, November 11, 2025: Fatima Fertilizer, in collaboration with the Govt Agriculture Department and local Govt, organized the Sarsabz Kissan Convention in Multan. The convention brought together over 1,300 farmers, serving as an important platform for discussing innovative and sustainable practices to improve wheat yields and overall agricultural productivity.
The purpose of this farmers’ seminar is to encourage farmers who have secured first, second, and third positions in the Government’s wheat high-yield competition at the provincial level and achieved 97 top three positions in districts by using Sarsabz Nitrophos and CAN fertilizers. The event aimed to inspire other farmers to also benefit from using Sarsabz Nitrophos and CAN fertilizers to increase their wheat yields and profits.
Experts and technical representatives from Fatima Fertilizer highlighted the balanced use of fertilizers, particularly Sarsabz Nitrophos and CAN, which have shown significant results in improving soil fertility and achieving 10% or higher per-acre yield of crops.
Speaking on the occasion, Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, stated, “Through initiatives like the Sarsabz Kissan Convention, we are reinforcing our commitment to supporting Pakistan’s farmers by providing them access to high-quality products such as Sarsabz Nitrophos and Sarsabz CAN, along with on-ground advisory services. Our goal is to help farmers achieve higher yields, improve soil health, and contribute to a more sustainable and self-sufficient agricultural ecosystem.”
The event was attended by senior officials from the Punjab Agriculture Department, including Iftikhar Ali Sahoo, Secretary of Agriculture, Punjab, Sarfraz Hussain Magsi, Special Secretary of Agriculture for Southern Punjab, Professor Dr. Asif Ali, Vice Chancellor of MNS University, Khalid Mehmood Khokhar, President of Pakistan Kisan Ittehad, Amir Karim Khan, Commissioner of Multan Division, Wasim Hamed Sindhu, Deputy Commissioner of Multan, Rana Iqbal Saraj, Member of Provincial Assembly, Punjab, Rana Ejaz Ahmad Noon, Member of the Agriculture Committee, Punjab, Chaudhry Abdul Hameed, DG of Agriculture Extension, Punjab, Dr. Aamir Rasool, DG Pest Warning Punjab, and Shehzad Saber, Director of Agriculture Extension for Multan Division.
Fatima Fertilizer also announced awards for the top-performing farmers. As part of the recognition, farmers securing the first, second, and third positions at the provincial level will be awarded tractors, while the district-level winners will receive CD 70 motorcycles and LCDs. These gifts were handed over by Rabel Sadozai and the Secretary of Agriculture, Punjab, Iftikhar Ali Sahoo, as a token of appreciation for their exceptional contribution to enhancing wheat productivity.
The Sarsabz Kissan Convention is part of Fatima Fertilizer’s ongoing efforts to empower farmers with knowledge and high-performance fertilizer solutions, ultimately driving productivity and contributing to Pakistan’s national economic growth. The event also underscored that the use of Sarsabz Nitrophos and Sarsabz CAN not only increases farmers’ income but also plays a vital role in addressing the country’s food security challenges.
More Information: https://timelinenews.com.pk/ffc-best-corporate-sustainability-awards/
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