Paris: International beauty brand L’Oréal Paris has appointed Alia Bhatt as its new global brand ambassador.
The Indian actress now joins the brand’s celebrity group, which includes Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello and many others.
The Bollywood superstar actress will appear in the campaigns of the French beauty brand from September 2024.
“We are delighted to welcome Indian actress Alia Bhatt to the L’Oréal Paris family,” said Delphine Viguierhas, president of L’Oréal Paris.
Alia Bhatt said on the occasion, “I am thrilled to join the L’Oreal Paris family and stand with the community of strong, powerful women.”
She said she is excited to work with L’Oréal Paris to make a positive impact in the beauty industry and support inclusion for women.
