PTCL Expands Device Portfolio with iPhone 18 Pro Series Launch in Pakistan
Islamabad – Pakistan Telecommunication Company Limited (PTCL) has expanded its consumer technology portfolio with the launch of the Apple iPhone 18 Pro series at selected PTCL Service Centers, in partnership with Mercantile, Apple’s Authorized Distributor in Pakistan.
Starting with the official launch, customers can purchase the iPhone 18 Pro series at five PTCL Service Centers located across Islamabad, Lahore and Karachi. The offering combines Apple devices with warranty coverage, protection plans and PTCL connectivity services through the company’s established retail network.
Under the offer, customers purchasing an iPhone 18 Pro series through PTCL will receive a two-year warranty, including one year from Apple and an additional year from Mercantile. Purchases will also come with a 12-month protection plan, complimentary PTCL connectivity benefits and multiple payment options.
PTCL said the initiative is part of its broader strategy to expand its consumer device and electronics business alongside its core connectivity services. The company has 194 Service Centers and Joint Shops across 96 cities, providing a nationwide retail platform for premium technology products alongside fixed broadband and Flash Fiber services.
Commenting on the launch, PTCL Chief Marketing Officer Amad Khan said the company aims to make its Service Centers more relevant to customers’ evolving digital lifestyles.
“The availability of the iPhone 18 Pro series through our partnership with Mercantile brings together a premium device, trusted after-sales support and PTCL connectivity in one proposition,” he said.
Mercantile Pakistan CEO Nauman Durrani said the partnership would give customers access to genuine Apple devices, official warranty coverage and after-sales support through PTCL’s extensive retail network.
The latest launch follows PTCL’s experience with the iPhone 17 Series, when its Service Centers recorded their highest device volumes to date through the channel.
With the iPhone 18 Pro series, PTCL is also enabling customers to combine their smartphone purchase with fixed broadband and Flash Fiber services, allowing device and home connectivity requirements to be addressed through a single retail interaction.