Synergy Group Wins Gold and Bronze Awards at the ‘Dragons of Asia Awards 2026’ in Malaysia
Karachi, October 16, 2026: Pakistan’s Synergy Group has earned international recognition after securing two prestigious honours at the Dragons of Asia Awards 2026 in Malaysia, highlighting the creative strength of its digital marketing and advertising campaigns.
The group’s subsidiaries, Synite Digital and Synergy Advertising, won awards for campaigns developed for KFC Pakistan and Pakistan State Oil (PSO), respectively.
Synite Digital received the Gold Dragon Award in the Loyalty and Acquisition category for KFC Pakistan’s “Champions Deal (Wicket Gone, Zinger On)” campaign. The campaign gained widespread attention during the ICC Champions Trophy by connecting cricket excitement with the fast-food brand’s promotional offering.
Meanwhile, Synergy Advertising secured the Bronze Dragon Award in the Product Launch or Relaunch category for PSO’s “Blaze Extreme” campaign.
The campaign positioned PSO’s fully synthetic 10W-40 4-stroke motorcycle engine oil as a premium, performance-focused product for everyday motorcyclists and heavy-bike enthusiasts. It also reflected a shift towards lifestyle-oriented marketing, highlighting the product’s appeal beyond its technical features.
Commenting on the achievement, Ahmed Kapadia, Chairman and CEO of Synergy Group, said the awards demonstrated the team’s capabilities in the international advertising industry.
He attributed the recognition to the group’s innovative thinking, creative storytelling and strong execution, while thanking clients for their continued trust and collaboration.
Kapadia also noted that Synergy Group’s performance at international award events reflected its commitment to delivering impactful campaigns and strengthening brand outreach.
The Dragons of Asia Awards, held annually in Malaysia, recognise excellence in marketing communications, advertising and media strategies across Asia. The event brings together leading brands and agencies to celebrate creative ideas and campaigns that deliver meaningful results.
The latest recognition further highlights the growing presence of Pakistani advertising agencies in the regional marketing and communications industry.