Al-Ghazi Tractors CEO Yasin Seker highlights precision technology, telematics and accessible machinery models to improve agricultural productivity in Pakistan.
Lahore, October 2, 2026: Al-Ghazi Tractors Limited (AGTL) has highlighted the need for smarter, more accessible farm mechanization in Pakistan while serving as Platinum Sponsor of the Pakistan Agricultural Coalition’s (PAC) Agri-Connections Conference & Expo 2026.
The two-day event was held on October 1 and 2 at the Lahore Expo Centre in partnership with the Government of Punjab under the theme, “Food Security and Agri-Investment in the Era of Climate Change.” The event brought together policymakers, financial institutions, agribusiness representatives, development organizations and farmers to discuss the future of Pakistan’s agriculture sector.
The World Bank, IFC and the Food and Agriculture Organization of the United Nations (FAO) participated as strategic partners.
Speaking on the first day, AGTL Chief Executive Officer Yasin Seker identified low crop yields, increasing food demand, higher input costs and climate-related challenges such as irregular monsoons, heat stress and water shortages as major pressures on Pakistan’s agriculture.
Seker said the company’s role extends beyond manufacturing tractors, emphasizing localization, supplier development, technical skills and its nationwide after-sales service network.
“For decades, Pakistani farmers have asked for dependable horsepower at an affordable price. That remains essential, but their needs are changing. Today they want productivity, uptime, efficient use of every input, and support across the entire life of the machine,” Seker said.
He pointed to telematics, precision guidance and automatic steering as technologies that could help farmers improve efficiency. Telematics can provide real-time information about machine performance and maintenance needs, while precision technologies can help reduce overlapping field operations and improve the application of seeds, fertilizer and crop chemicals.
Seker stressed that technology adoption should remain focused on measurable benefits for farmers. He proposed an approach beginning with stronger basic mechanization and service support, followed by field-level trials, economic assessments and the expansion of technologies that demonstrate clear value.
“Technology must follow value, not the other way round. If a solution cannot prove its worth on a farmer’s own field, it has no business being scaled,” he said.
On the second day, Seker participated in a high-level panel titled “The Future of Technology in Agriculture.” He called for Pakistan to move toward an integrated agricultural technology ecosystem combining machinery, precision agriculture, digital tools and improved access to equipment.
The company also highlighted the importance of alternative equipment-access models for Pakistan’s predominantly small-farm structure. Custom hiring, machinery rental, leasing and mechanization-as-a-service could provide farmers access to modern equipment without requiring them to purchase every machine themselves.
AGTL further emphasized that modernizing agriculture would require coordinated action among farmers, manufacturers, dealers, government institutions, financial organizations, technology companies and development partners.
At its exhibition stall, AGTL showcased its New Holland tractors to visitors representing different segments of the agricultural value chain.
The company’s Platinum sponsorship follows its decision in June 2026 to join PAC as a Patron. Through the partnership, AGTL is contributing its more than four decades of experience in manufacturing New Holland tractors in Pakistan to PAC’s private-sector-led efforts to promote a more productive, technology-driven and competitive agriculture sector.