Ducky Bhai Aroob Jatoi : Luxury dining, an expensive iPhone and gold jewellery sparked a mixed reaction to the couple’s latest vlog.
Islamabad: Pakistani YouTuber Ducky Bhai and his wife, Aroob Jatoi, have come under criticism on social media following a recent vlog in which Aroob took on a challenge to spend Rs100 million in a single day.
According to the vlog, the couple began their spending spree with a meal at a luxury restaurant, where the bill was reportedly around Rs50,000. Aroob then purchased a latest-model iPhone reportedly worth nearly Rs1 million before visiting a jewellery store, where a significant portion of the money was spent on gold jewellery.
The vlog quickly attracted attention online, with social media users expressing mixed reactions to the couple’s extravagant spending.
Some viewers criticized what they described as an unnecessary display of wealth, arguing that showcasing such large expenditures publicly was inappropriate at a time when many people are facing financial difficulties.
Others pointed out that the criticism was less about spending money and more about documenting and sharing such spending on social media.
At the same time, some users defended the vlog as entertainment content, while others noted that controversy surrounding such videos can generate additional attention, views and engagement for content creators.
The episode has once again sparked discussion over the growing trend of luxury and lifestyle content among Pakistani social media personalities, particularly the way high-value purchases are presented to online audiences.