King of Bollywood Shahrukh Khan gave a big news to his fans on his birthday. Despite not meeting fans outside the house contrary to his tradition on November 2, he revealed at an event that he has given up smoking. This decision is proving beneficial not only for their health but also financially.
According to Economic Times, several global youth-oriented brands are showing interest in Shah Rukh Khan’s advertising deals after this new decision.
Many brands have an internal rule of not signing stars who smoke. This news has further increased the popularity of Shahrukh Khan.
A marketing chief of a prominent brand said that their brand, which is focused on the youth, can now work with Shahrukh more confidently.
Shah Rukh Khan is currently the ambassador of major brands like ThumsUp, Everest Spices, Mantra, Castrol, Dubai Tourism, Realme, DX, Hyundai, D Core. According to the 2023 report, their brand value is approximately $120.7 million.
In the past, Shah Rukh’s mother-in-law Savita Chhabar and friend Juhi Chawla have also expressed their desire to quit smoking. In 2020, when a fan asked Shah Rukh on social media for advice on how to quit smoking, he replied in his signature style, “You’re looking for answers in the wrong place.”
